The costs associated with acquiring a new customer are steep, between advertising to raising brand awareness, setting up new accounts, training sales forces, and acclimating people to your business.

Reactivation campaigns make economical sense because they build upon a brand’s previous investments, targeting customers who are already aware and have previously engaged with your brand.

Download the white paper to get the 4 step framework to strategize a successful reactivation program, which can help you:

• Win back lapsed customers or members
• Reactivate by engaging customers on other channels (e.g. mobile, social, display)
• Increase subscriber engagement for increased deliverability and reputation
• And more