Data-driven organizations have the foundation to operate swiftly and deliver an exceptional customer experience—which comes in handy in a rapidly shifting market. However, the journey to a data-driven culture is not an easy underaking, yet key to organizational success.

New research from Experian discovers how organizations are shifting to a data-driven culture through data democratization, underpinned by DataOps and data literacy, and why it’s important now. In our study, we found that 87 percent of business leaders say data insights are essential to managing the customer experience and operational efficiency in a digital environment.

Join us to uncover new research from more than 500 data management practitioners as we take a deep dive into:
  • The benefits of a data-driven culture
  • Democratizing data, and why now
  • Bringing agility to data practices
  • Creating a data literate workforce


Murray Johnston
Jessica Allen
Head of Global Product Marketing
Jessica is responsible for marketing Experian’s data quality products around the world. She oversees the development of value propositions, positioning, and go-to-market activities for the company’s flagship data quality platform. Jessica works closely with global business leaders to define the strategic direction of Experian’s data quality business. She has been working in the data quality space for a number of years making her knowledgeable on key trends in the market including data democratization, DataOps, and data literacy.

Jeremy Hancock
Erin Haselkorn
Head of Market Insights
Erin is responsible for market insight for Experian Data Quality, developing an understanding of data management and data quality practices through her relationships with analyst research firms. In addition, she oversees all market research globally for the organization, providing her with a unique understanding of digital transformation and data management trends. Erin is a frequent spokesperson and guest blogger, leveraging her knowledge to help organizations better understand leading data management strategies and how to build trusted data. 

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