As brands race to deliver the best customer experience in their markets and secure precious customer loyalty, many are looking to their data to provide an edge over the competition. Yet, the dream for instant insight and deep customer understanding is a distant reality for many businesses, which go straight to analytics without first considering the quality of the data at hand. When creating a good customer experience, business leaders need to think about what data they are capturing, whether that is the right data, and if that data is available to make appropriate, timely decisions.
Join this live webcast on Tuesday, June 11th at 2PM ET | 11AM PT, to hear from featured speaker Michele Goetz, Principal Analyst at Forrester, and Erin Haselkorn, head of market insights at Experian’s data quality business, as they discuss best practices for leveraging data to elevate customer experiences.
Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.
Head of market insights
Erin is responsible for market insight for Experian Data Quality, developing an understanding of data management and data quality practices through her relationships with analyst research firms. In addition, she oversees all market research globally for the organization, providing her with a unique understanding of digital transformation and data management trends. Erin is a frequent spokesperson and guest blogger, leveraging her knowledge to help organizations better understand leading data management strategies and how to build trusted data.