In today’s highly-competitive banking environment, every interaction with the customer counts. One transaction can make the difference between a long and profitable relationship and one that is over before it even has a chance to get started. One key asset when building a customer relationship is data.

Financial institutions have vast resources of data available at their disposal that can help them better understand their consumer and tailor interactions to fit their needs. However, these data assets are often under-utilized, fragmented across departments and lack the trust needed to make a material impact. For banks to change from just serving their customers to delighting them, they need to go back to basics and think about how data can help create a superior customer experience.

Join Daniel Latimore from Celent and Erin Haselkorn from Experian on Tuesday, September 19th at 11:00am EST|8:00am PST for a discussion around the potential effects data can have on the customer experience and practical tips for using data in an omni-channel environment.

During this webinar, we will discuss:

• Changing expectations around the customer experience
• Applying data and technology to build relationships
• Getting your data ready for personalization
• Gaining buy-in for data improvement programs